Besides making great products for this fanboy, Apple knows how to market.
This advert beautifully focuses on the experiences that this device delivers. As Seth Godin emphasizes, we do not want to race to the bottom, to be average at the best price; we need to be remarkable.
“Now we can…” illustrates the remarkable aspects of the product. Apple focuses on experience over technical specs, price comparison or even mud slinging the other tablets.
Heck the product name is barely on screen two seconds. Bravo Apple.