Archives For Email Marketing

Do Not Reply

philltran  —  May 4, 2011 — Leave a comment

Should organizations send their email marketing from a do not reply email address? In a world where companies beg people to follow their tweets or like their profiles, is it fair to send a one way message? Listen to me and don’t talk back.

Social media has antiquated the “do not reply email”. The new mantra is transparency and accessibility.

True, automatic replies and “out of office” notices fly back in a flurry from every email campaign I send. Yet,it is easy enough to configure my email client to filter said messages to a holding pen so I can connect with my audience through the same channel.

What do you think

Do you send your email marketing through a do not reply address?