It is amazing how our mind creates a perception that the things we do not have or experiences have yet to encounter are better. New technology and especially those in the Apple Reality Distortion Field demonstrates this principle so well.
I am also guilty myself of lusting after the newest and greatest phone, tablet or Mac Book Pro while knowing that next’s week new gadget will invoke the same endless lust cycle.
The parody video below illustrates this principle by asking people how the “new” iPhone 5 compares to their existing phone. The participants exclaimed how much faster and better the “new” phone felt even though the test phone was actually the same device as their “old” iPhone 4s.